When you are marketing online you want to focus on doing a few things right.
The first one is you want to focus all of your marketing efforts on fixing the problems your customer or client has not on telling people how awesome and amazing you are.
I came across this quick little video on youTube that a Transmission Shop in Honolulu put together.
It’s short sweet and to the point. Which can be good and can be bad.
I recently had my transmission go out right in the middle of traffic on a busy road. People were driving by, honking at me, giving me dirty looks. Finally a police officer came by and parked right behind me and directed traffic around me. It was totally lame. I couldn’t move, I couldn’t even push the thing out of the way because it was a busy street.
When talking with different repair shops I found out a transmission fix would cost somewhere around $3000! Expensive but it has to be done.
So when you’re stuck on the side of the road, looking for a nearby shop to tow to so you will stop getting death stares from insensitive drivers. You don’t need to watch a fancy video with tons of content. You need only one thing, a phone number to call them to see if they can take your car.
This particular video has the number in the Title, in the description and also a part of the background image of the video. Which makes it easily accessible to call them right away.
The only thing I don’t like about the video is the video file wasn’t formatted to fit the entire video.
It could have been made a bit bigger and filled up the rest of the video screen.
Other than that, this is golden.
It probably took them a total of 2 minutes to right the script and shoot the video and publish it to youtube but that’s another story for another day.